Bus stop ads taking creative to a whole new level
According to research bus shelter ads also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings.
These ads from across the world grabbed our attention:
For the duration of Vitaminwater’s “You’re Up” campaign, the company’s bus shelter advertisements included USB cell phone chargers for people to use while they’re waiting for their bus.
3M Security Glass
Break it and you can take $3 million in cash! In actual fact, there was only $500 put on the top of the fake bills, and people were only allowed to use their feet to break it. In case, someone actually break it – there was a guard to assure that nobody kept the fake money from the glass.
Coca-Cola: New Grip Bottle
Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip. Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.
Fitness First: Bus Stop
A health club chain called Fitness First, have actually converted a bus stop bench into a scale that displays the weight of people sitting on it.
McCain baked potatoes
McCain Foods, the frozen food manufacturer, installed the smell of baked potatoes to 10 bus stops around the country as part of its £1.4m push for Ready Made Jackets.
The lingerie chain noted for its provocative advertising, has produced a new poster illustrating the “shattering” effect of its bras
The advert appears to show a female model’s breasts smashing through the glass of the bus shelter, thanks to the support of her push-up bra.